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Google Ads

We're an SEO agency capturing traffic that converts

Shine through the crowd and achieve conversions

Google Ad Campaigns Built For Your Targetted Customers

At Spark Search, we provide data-driven Google Ads management focused on your business's metrics that matter most. Our PPC specialists at our agency will work closely with you and your team to determine your business goals and objectives to develop the best PPC solution for your business tailored specifically for you. Whether you are looking to increase your eCommerce sales or you are looking to acquire new customers, our data-centric management service will be able to help you reach your target goals. In addition, we are platform and channel-agnostic, which means that regardless of how much money you want to spend on media, we can create high-performing PPC campaigns for your business. With our tailored approach and focus on results, you can be sure that Spark Search is the perfect partner for your Google Ads management needs.

If you're looking for a successful pay-per-click advertising campaign, it's essential to have a strategic approach, do your research, and use technical expertise to achieve the desired results. At our Google Ads agency, we measure our success by how well we help you grow your business. We're committed to spending every dollar we earn for you as though it was our own. With our experience and capabilities, you can be confident in our ability to deliver on your PPC goals.

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multi-channel approach

We focus on and optimize the metrics that matter most for your Google Ads

Impressions, clicks, and ad positioning are the main focus on metrics that matter. However, the most critical metrics are essential for your business's growth and success. We drive highly transactional traffic, improve your website's conversion rates on your landing pages, increase customer engagement, and focus on exceeding your target ROI.PPC marketing and advertising are the most measurable digital marketing solutions available. By creating various ad networks, ad types, and platforms, we can focus on your business's target audience while ensuring it stays on par with each other stage of the customer journey.

This allows us to create a cohesive customer experience tailored to each stage of the buyer's journey, resulting in higher conversions and ROI. SEM (search engine marketing) provides effective short-term results via immediate traffic, improved ROI, and effective audience targeting. Whereas SEM can achieve medium to long search term results with measurable and trackable activity and performance.

How We Create Your Custom User Experience

Pay Per Click Types Available

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Google Search icon

Search

Search engine advertising and local map listings are two essential tools for any business looking to increase sales and leads. By targeting highly relevant and qualified keywords, companies can ensure that their ads are seen by people already interested in what they have to offer. Additionally, clear ROI and performance reporting makes it easy to track the success of a search engine advertising campaign. By using these tools, businesses can generate more sales and leads while getting a clear picture of their return on investment.

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Display

Banner ads are a popular and effective way to promote your business. By placing ads on websites that your target market is likely to visit, you can reach many potential customers with minimum effort. Banner ads are also relatively inexpensive, making them a good choice for businesses on a tight budget. In addition, banner ads can be targeted to specific audiences, ensuring that your marketing dollars are spent efficiently. By taking advantage of all that banner ads offer, you can give your business the boost it needs to succeed.

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Shopping

Advertising on the Google shopping network is a powerful tool for any eCommerce business. By targeting people already searching for your product, you can reach a highly engaged audience with your advertising. And with rich and visual product ads, you can drive ad clicks to your product pages and grow your sales. With the Google shopping network, you can reach a wider audience with your advertising and drive more sales to your eCommerce business.

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Remarketing

These ads are shown to people who have recently visited your website; you can remarket to users who didn't complete a purchase or submit a lead. This will drive leads and sales by re-engaging customers in the decision-making stage. By potentially retargeting customers who didn't convert, you can bring them back to your site and increase their chances of taking the desired action. Remember that it is often easier to sell to a previously engaged customer than it is to find a new one, so don't miss out on this valuable opportunity to improve your conversion rate.

We are making the most complex SEO tasks easy

We Provide Your Google Ads with TheBest Possible Path for Your Audience

We provide you and your business with data-driven Google Ads management focused on the metrics that matter to your business. Our Spark Search PPC specialists will work closely with you and your team to make sure we are business goals and objectives to develop a bespoke PPC solution. Whether you need to increase eCommerce sales or acquire new customers, our data-centric management service is tailored to fit your unique needs. We are platform and channel-agnostic, allowing us to create high-performing PPC campaigns regardless of your media spend by utilizing the most effective approach for your business and industry. Successful pay-per-click advertising requires a strategic approach, thorough research and analysis, and technical expertise and capability to achieve targeted ROI and margins. Our team has the skills, talent, and experience to make your PPC campaigns successful.

At our Google Ads agency, we measure our success by one simple metric: the success and growth of your business. We treat every dollar we spend on your behalf as our own because we know that your success is our success. Our team of PPC specialists in Tulsa are experts at designing and managing effective campaigns that get results. We are constantly monitoring your movements to ensure that they perform at their best and make adjustments to maximize your return on investment.

Shine through the crowd and achieve conversions

Google Ads VS Microsoft Advertising

Microsoft Advertising logo

Microsoft Ads (formerly known as Bing Ads) is a powerful tool that is often overlooked by businesses. However, it actually makes up 15% of total searches in Oklahoma and has less competition, which means a lower cost per click. Microsoft Ads also offers a number of features that can be beneficial for businesses, such as demographic targeting, ad scheduling, and custom ad extensions. In addition, Microsoft Ads integrates with a number of popular platforms, making it easier to manage your campaigns.

What the stats say:

• Bing handles 6 billion searches per month
• Average cost per click is $1.54 vs $2.69 on Google
• Bing ads have an average conversion rate of 10.39% vs 8.65% on Google

Google Ads logo

Google Ads management here at Spark Search provides a suite of ad formats and targeting that can allow you to capitalize on customers searching for your product or service. This is why we take a strategic approach to building ad campaigns that will guarantee you get the best ROI possible for every dollar spent. When making your ad campaign, consider what format would work best for your business. Google offers search, display, video, and shopping ads. Each design has its benefits, so it's essential to choose the one that will showcase your business in the best light and reach the widest audience.

What the stats say:

• Google Ads convert 50% better than organic search results
• Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35%
• 69% of searchers that result in a mobile call to a business are straight from Google Search.

Our Google ADs services Have Helped

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Your Questions Answered

Common Google Ad Questions

What are Google Ads?

Google Ads are the paid alternative to search engine optimization (SEO). You can then push these ads forward on a bidding system. The system is referred to as pay-per-click (PPC), which means when a user searches for a specific keyword and then clicks on your ad, you will be charged a specified amount. Using Google Ads can save time and resources by focusing on creating effective ads, rather than tweaking random elements on your website or maintaining outreach and referral networks. Additionally, releasing constant content marketing can be costly and time-consuming. With Google Ads, you can specifically target customers who are already interested in what you have to offer. As a result, Google Ads can be an effective way to reach out to potential customers who are actively searching for products and services that you offer. With that said, it's crucial to understand how Google Ads works to make the most of this marketing channel.

How do Google Ads work?

Google Ads works by running through an auction system. First, you create an ad and enter the keywords you want it to be shown under when a user enters it into the search engine. Then, you allocate a bid price you're willing to spend on that ad. Along with your Quality Score - which is determined by how relevant your ad is to your landing page and the selected keywords - the search engine will review if you "win" the auction. If so, you'll pay an amount each time someone clicks on your ad from the search engine (known as pay-per-click or PPC).

Where would my Google Ads appear on search engine results pages or SERPS?

If you've ever used Google to search for something online, you're likely familiar with the ads that appear at the top and bottom of the SERPs. These ads are part of Google's AdWords program, and they can be a great way for businesses to reach potential customers. However, it's important to understand how these ads are placed on the SERPs. Google uses a number of factors to determine where an ad will appear, including the quality of the ad and the relevance of the keywords. In general, ads that are more relevant and well-written are more likely to appear at the top of the SERPs, while less relevant ads will appear at the bottom.

Does Google Ads affect SEO?

Interestingly, Google Ads and SEO play in the same sandbox, so it is only natural to question if one would affect the other and vice versa. The answer is that while Google Ads won't directly affect your SEO performance, they can work in partnership with your SEO to boost the performance of your long-term digital marketing strategy for your business. SEO takes a long time to take hold and start delivering consistent results, whereas Google Ads provides a more instant alternative. Pairing these two together can allow you to drive traffic to your website while SEO is still building and picking up traction, which allows your business to gain more insight, which will start refining UX (user-experience) to hold the attention of visitors on your website.

The data gathered from your ads will benefit your SEO throughout all of your target landing pages and keywords, boosting the performance of those ads at an accelerated rate (identifying ad copy that works, keywords that are most valuable and relevant, and so on). Google Ads can partner with your SEO efforts to boost traffic and conversions. While they won't directly affect your rankings, the insights you gain from ads can help improve your SEO performance. Pairing these together can drive traffic to your website while your SEO is still building, allowing you to refine user experience and keep visitors attention. The data drawn from your ads will benefit your SEO efforts by helping you identify ad copy that works, the most valuable keywords, and more.

Where would my Google Ads appear on search engine results pages or SERPS?

If you've ever used Google to search for something online, you're likely familiar with the ads that appear at the top and bottom of the SERPs. These ads are part of Google's AdWords program, and they can be a great way for businesses to reach potential customers. However, it's important to understand how these ads are placed on the SERPs. Google uses a number of factors to determine where an ad will appear, including the quality of the ad and the relevance of the keywords. In general, ads that are more relevant and well-written are more likely to appear at the top of the SERPs, while less relevant ads will appear at the bottom.

If my competitor clicks on my ad, will I have to pay?

Google Ads are a way for businesses to promote their products or services online. However, some companies may repeatedly try to cheat by clicking on their competitor's ads to drain their budget. Google has several methods of detecting and preventing this type of fraudulent activity, such as blocking the IP address when it is determined that there is suspicious activity. Businesses can also manually stop clicks from specific IP addresses if they suspect that a competitor is making the clicks. By using Google Ads, companies can protect themselves from this type of fraud and ensure that their advertising dollars are being put to good use.

What businesses should use Google Ads?

Google Ads are a form of online advertising that allows businesses to place ads directly in front of potential customers already searching for information related to what your company sells. Because placement is based on specific keyword searches, Google Ads are highly targeted and can provide fast insights into what potential customers are looking for. This makes them a very viable marketing tactic for any type of business, new or established. Additionally, as ads are placed almost immediately before the results pages, there is no need to wait for a certain timeframe before beginning to see results. This means that businesses can scale their success more quickly using Google Ads.

How much does Google Ads cost?

Google Ads can be cost-effective to reach your marketing goals, depending on your budget and what you're trying to achieve. With pay-per-click (PPC) advertising, you can control how much you spend, based on the traffic you're trying to generate and the timeframe you have for achieving that goal. This amount can be fluid, and when working with a Google Ads management agency, they will help create and refine ads that result in a higher conversion rate. This takes research, development, and testing, so agencies typically charge a management fee. Suppose you try to save money by working with an agency that offers less management. You may receive less work on your campaigns or, worse yet - tactics that go against Google's ad guidelines, resulting in a poorer overall result from your investment.

What is PPC?

Depending on the business, PPC can be an effective way to generate leads and sales as it gives the advertiser greater control over who they want to see their ad. For example, they can set these parameters if a business only wants their ad displayed to people in a specific location or who have demonstrated an interest in their product or service. In addition, companies only pay for ads when they are clicked on, so there is no wasted spending. However, PPC can be a costly exercise if not managed correctly, as businesses can quickly burn through their budget without seeing any results. Therefore, it is vital to have a clear understanding of how PPC works before running any campaigns.

How would I track the return on investment from my Google Ads?

There are different ways to measure the return on investment (ROI) generated by your Google Ads campaigns. You have nothing to worry about if you're working with Spark Search! We provide consistent, transparent, and easy-to-understand reporting that demonstrates the performance of your Google Ad campaigns. If not, there are also several other forms of metrics you can review to gain insight into the ROI of your campaigns.

For example, click-through rate (CTR) shows how many people have seen your ad on a search engine and clicked on it to because it sparked their interest. Also, it's important to consider checking your Quality Score frequently; doing this will show you how views you have on your ads and is built upon a mix of landing page performance, keywords, and other elements. Analyzing cost per conversion (CPC) will also give you insight into how much you have to spend to obtain a potential new client. Lastly, use the information provided to you Google Analytics or Ads interface for more understanding of your campaign performance.

Why is Spark Search the best Google Ads agency in Oklahoma?

Google Ads can be highly beneficial for businesses, but they require a lot of focus and commitment to obtain real success. At Spark Search, our team of specialists has the experience and knowledge necessary to build and maintain high-performing campaigns for clients of every size in various industries. As Google Premier Partners, we know how to properly allocate a budget and the time spent optimizing for results. With this guiding us, we operate with absolute honesty and transparency, keeping you informed on what we are doing with your campaigns and frequently reporting on the outcomes so you can see a return on investment. This has created a long list of satisfied clients and a perfect 5.0 review score on Google. If you're looking for an effective way to reach more customers, Google Ads may be the right solution for you.

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