Today, every small business needs to have an online platform of some kind to promote their business. This is usually a website, but can also include social media pages, a Google Maps business page, and more. Now that people are using the internet more than ever to find businesses, it is a good idea to not only establish your online presence but know what the biggest digital marketing mistakes are.
Here are the mistakes you should avoid:
SEO stands for search engine optimization. This includes the set of practices and actions you need to take to improve the ranking of your website on search engines like Google.
Have you ever clicked on the next page of search results? Neither have most people. You want your website to show up on the first page of the search engine results pages (SERPs), which takes a great deal of time and effort. However, it will provide you will a massive amount of free and organic traffic down the road.
If you don't have content that provides value for your target audience, don't expect to see many leads or sales conversions. Creating high-quality content that provides valuable information and isn't just you trying to sell something is what will be a more effective strategy.
Having quality content also helps boost your SEO because of how search engine algorithms decide what web pages to place higher up on the SERPs.
Social media is a crowded landscape. That means you will need a strategy if you want to avoid one of the biggest digital marketing mistakes small businesses make.
When developing your social media strategy, you should consider doing the following:
• Create an action plan that has measurable goals.
• Research your main competition and study what they do well.
• Create and put together social media content that is brand-specific.
• Identify who your audience is and research who is your target persona.
Broken links take a visitor to a 404 error page where there is no content. This could hurt not only your standing in search engine results, but also lead to losing out on potential leads and sales. Make sure all of the links on your website, social media pages, and other places you have an online don’t feature broken links.
When you avoid these digital marketing mistakes small businesses make frequently, you will gain an edge over your competition and see your leads and sales increase to new heights.